Get Puzzled with 40’s & Shorties

2020

Brand Design: Digital + Print Promotional Campaign

In store, Twitch, and web promo assets for a spy themed 40s & Shorties and Zumiez event. Twitch graphics included on-screen accents in a spy themed aesthetic.

The largest illustration was a puzzle with a riddle that customers could solve in the Zumiez Discord server.

Illustrations were both in color and black and white, and patterns were zoomed in on to format for smaller deliverables, such as web banners.

CONCEPTS

FINAL VISUAL DIRECTION

Spring Signage

2019

Brand Design: Digital + Print Promotional Campaign

Online and in store spring signage visual direction for Zumiez’ SPSU21 promotional campaign.

The goal was to design signage that was adaptable to a large amount of copy, along with being immediately noticable at first glance.

We landed on a 70’s retro inspired minimal approach with a carnival colored type pattern.

Apparelellaporium

2019

Brand Design: Digital + Print Promotional Campaign

Promo materials for Zumiez Apparelellaporium campaign.

Campaign imagery includes 90’s computer graphics, dreamlike worlds, and hacker vibes. Campaign was promoted online + in store.

Get Schooled

2019

Brand Design: Digital + Print Promotional Campaign

Digital and printed promotional materials for the Zumiez Connect campaign. Contestants entered to win a mini internship with Vans’ CEO Steve Van Doren.

Campaign included CEO headshot imagery combined with elementary school styled business iconography drawings, with a DIY textured overlay.